Big screens are amazing, until someone in the house points out that your living room now looks like a small cinema lobby. Norstone’s new Eden Vision system is built for exactly that problem, turning a low-slung TV bench into a full 100 inch home theater setup that almost completely disappears when you are not watching anything.
Instead of a giant TV dominating the wall, Eden Vision looks like a long, minimalist media cabinet. Inside, though, it hides three key elements: a bay for an ultra short throw projector, a retractable 100 inch ALR projection screen, and concealed storage for a soundbar or full size speakers. Hit the remote, the motorized screen rises from the cabinet, the projector fills it, and your “normal” living room turns into a big screen room in a few seconds.
How the hidden screen works
At the heart of the system is a Lumene Eden Extra Bright 240C screen, a 100 inch diagonal floor rising screen designed specifically for ultra short throw projectors. It uses ALR, or ambient light rejecting, material that’s tuned to reflect light from the projector back at the viewer while bouncing a lot of room light away. In practice, that means you get better contrast and punch in real-world living rooms where you’re not sitting in total darkness every time you want to watch something.
When you’re done, the screen retracts fully into its casing behind the cabinet, so you are not stuck staring at a big gray rectangle on the wall. For anyone who hates the “permanent screen” look, this alone is going to be a huge selling point.
Designed around UST projectors and real speakers
Eden Vision is built around ultra short throw projectors, which can throw a 100 inch image from just a few inches away from the wall. Norstone’s central niche is sized to handle most modern UST models, with space for up to 50 kg of hardware and an optional motorized sliding tray that remembers the correct position for your projector. That helps with the usual UST headache where a few millimeters of movement can throw off alignment.
Audio gets similar attention. The front of the cabinet uses black acoustically transparent fabric instead of solid doors, which lets you hide a soundbar or serious stereo speakers without killing the sound. There’s a dedicated long compartment for a soundbar and large side bays that can take Hi-Fi speakers, all concealed behind that fabric so you see clean lines instead of a wall of gear.
For people who have been trying to sell the idea of “real” speakers to a partner who only sees big boxes, this is a nice compromise: proper hardware, but visually it reads as a single piece of furniture.
Big screen home theater in a “normal” room
The cabinet itself is wide, a bit over 2.6 meters long, with a black finish, tempered glass top and internal cable management. It is clearly designed for larger living rooms, not tiny studio apartments, but it also means the proportions feel intentional, more like a design statement than an AV Frankenstein build.
The real appeal, though, is lifestyle. Instead of a fixed 100 inch screen or a massive TV anchor on one wall, Eden Vision lets the room go back to being a living room when the system is off. For people who care about decor as much as they care about Dolby Atmos, this kind of “now you see it, now you don’t” system solves a lot of arguments before they start.
Pricing, availability and who this is for
Norstone is positioning Eden Vision as a premium solution, not a budget hack. In the UK and Europe, it’s being offered in three main configurations: furniture only, furniture plus the 100 inch Lumene ALR screen, and a full bundle that adds the motorized projector tray on top. Pricing starts around £1,200 for the cabinet and climbs to around £3,750 for the complete package with screen and motorized platform.
Right now distribution is focused on the UK and European markets through AV dealers, so this is still a bit of an early adopter product rather than something you will see in every big box store. If you are already shopping for a good UST projector and a proper ALR screen, though, Eden Vision effectively wraps those pieces in furniture that people will actually accept in a shared space.
This is not aimed at the person happy with a 65 inch TV on a basic stand. It’s for the enthusiast who wants a cinematic 100 inch image, proper audio and a clean, design-led living room instead of a dedicated bat cave. If that sounds like your audience, Eden Vision is exactly the kind of “hidden home theater” story that shows where living room cinema is heading next.
To learn more, visit Norstone for current availability and pricing
